• Dress 30.12.2013

    A Nordic fashion battle is brewing after a Swedish designer accused retail powerhouse H&M of plagiarizing and profiting from one of her creations. She won an apology from the company after taking to Instagram and then emailing the CEO.Camilla Lundsten created a children’s book series about Littlephant, a popcorn-loving, bike-cruising red elephant.Shop from our wide selection of beautiful, vintage style designer Discount Wedding dresses for sale and modern wedding creations to make your day extra special. Last year collaborated with a smaller Swedish retailer – Lindex – to create a clothing collection based on her characters.In late November,“On Friday I went into H&M’s online store and discovered a dress with a rabbit peeking out of the pocket with accompanying harlequin tights,” Lundsten said in an interview nearly a week after her discovery. “I looked at H&M online stores in other countries and saw the same collection.”She then went to work trying to get the H&M collection pulled from the racks.This is the second time over the past six months big Nordic fashion names have drawn copycat allegations.In May, Finland’s iconic Marimekko design house and fashion retailer was taken to task after one of its newer designs too closely resembled work done by a Ukrainian artist in the 1960s. Marimekko, in fact, allowed Finnair to paint the design on an aircraft as part of a series of collaborations between the fashion company and the airline.Finnair ended up removing the design from the plane, the designer apologized and Marimekko later ended its relationship with her.Lundsten said she has managed to succeed in getting H&M to pull the clothing that she says closely mirrors her own. But it took some work.

    The Instagram post received about 1,400 likes in a couple of hours.After her Instagram post, she went to a physical H&M store and found the same baby clothes there. She also tried to call H&M Monday, but was bounced around without getting to speak anybody and was finally advised to send a message to the company’s general requests email address.So, Lundsten decided to go to the top.“Finally I got a hold of CEO Karl-Johan Persson’s email address and mailed him and others at the company. “Meanwhile, her allegations started getting traction in Swedish media and became a hot topic in the tabloids and on Swedish television.“They apologized and said that the inspiration had come too close to the original.but for a young lady in the prime of her life Tulle v-neck applique floor length ball gown wedding/party dress And they said they’d withdraw the collection immediately.”“It’s not that we ignored her for days and days, as some media have written. Her message didn’t reach the right people” Emilsson-Falk said. “We got in touch with her [Ms. Lundsten] on the same day that we learned of this.”According to Emilsson-Falk it takes about 24 hours for all clothing items to be removed from its network of store, “So by now, they should all have been withdrawn,” she said.Lundsten, however, says H&M may more her more than an apology and withdrawal of the clothing.“They’ve been selling this collection for a month,Outfits at Fresno-area stores run the gamut of styles Bridesmaid Dresses I’m sure they’ve made good money on this,” she said. “I you take somebody’s design, especially a small designer like myself you’re supposed to get royalties.”Lundsten, said protection for pattern design in the European U is not good “and I hope this case can lift the debate. …you have to have a debate of what is ethically okay (and) where you draw the line between inspiration and plagiarism. At what point does inspiration become plagiarism?”

    Líbí se ti tento článek? Přidej ho na Top Články

    Posted by Crv2003 @ 8:25

  • Comments are closed.